There is so much more to branding than just picking a couple of colours and a logo – and the more you get into it, the more complex it can become! Your branding will give your business personality and life, and it is so important that you get it right.
With more and more businesses fighting for space online whether that is socially or with glossy and slick websites, branding really has never been so important.
So when it comes to branding, why should you consider your options and make the right choices?
Attract more eyes
The most common reason for branding is to help your business get recognised more often. Ho many times have you clicked on a social media page with no branding at all – probably hardly never! Branding draws in the eye and users, especially if they can connect to your use of colour and logo instantly. If you have attractive and cohesive branding, you’re more likely to remain in your user’s mind for a lot longer versus an empty grey box!
It’s a trust signal
Going back to clicking onto a profile with no branding, you are not going to be very likely to continue your transaction on a website of a site with no branding – it doesn’t look professional and the level of trust needed for a user to convert – via a sale or contact form – just won’t be there. Branding is key to building those trust foundations and sets users minds at ease that you are the real deal and can offer what you say you can. Linking your branding to your Google Business profile will also lay further trust roots down for users and reinforce those signals.
Makes advertising a little easier
Advertising and branding go hand in hand, like peas and carrots to quote the great Forrest Gump.
If you have a product or service to promote and sell, you know you will have to do some active advertising somewhere down the line. Without professional and cohesive branding, the job of advertising becomes a lot harder. Comes back to the points above – how trustworthy is your offering without appropriate branding?
Employee engagement
Branding is great for employees, too! Create a brand they are proud to work for and they will share the news far and wide. Invested staff can be such an asset to your business and invaluable when it comes to sales and promotions – make sure your brandings is something your staff would be happy to share either on their own social networks if allowed and also via branded merchandise if applicable.
Branding and building brands are so important to the team here at Ginger – for all of the reasons mentioned above and so many more! If you are creating a new business and need some help with branding, we are the friendly team for you. If you are thinking of having a little business facelift, get in touch today to see what we would recommend and how we could help you.
