Creative Concepts
How do you tell a story with a logo? Or use colours to gain trust? Or express the essence of a brand with a font?
Well…. it all starts with a “Big Idea” that captures audience interest, influences their emotional response and inspires them to take action. It is a unifying theme that can be used across all campaign messages, calls to action, communication channels and audiences. We know how to tell a story, in fact, we are masters of all the above as we’ve been doing it for over 25 years and along the way, we’ve learned that it takes three things: vision, skill and intuition.
Steps for Creating Concepts
Step 1 – Understanding the problem
Step 2 – Researching established solutions
Step 3 – Brainstorming and ideation
Step 4 – Assessing the ideas and solutions
Step 5 – Pick the winner and start applying it